How much do our special events cost per attendee?
The City sponsors or co-sponsors dozens of special events for West Hollywood residents, workers, and visitors. They include social, cultural, educational, health, public-service, advocacy, and remembrance events. Some of them are also meant to create opportunities for local businesses. The biggest West Hollywood special events are Halloween, Pride, the AIDS Walk, and the LA Marathon.
The City compiled a list of 2011 special events with attendance estimates and net costs to the City. The exact list of events has changed since then, but it still gives a sense of the overall effort. Attendance ranged from 50 to 400,000 people. The City’s cost per event ranged from $377 to $850,000. Altogether, the events cost $2.7 million for about 650,000 attendees.
How efficient was this spending? One possible measure is the City’s cost per attendee. It was about $4 overall, but varied greatly among events, from $1 to $320. Smaller events tended to cost more per attendee — perhaps because of fixed costs and less outside sponsorship — but still ranged from $2 to $320.
The event-specific numbers are shown below in three graphs. Each point represents a special event or series. You can see the event name, attendance, and cost per attendee by hovering over (or touching) a point.
Special events of 50 to 500
Special events of 500 to 5,000
Special events of 5,000 to 500,000
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