How popular are City-sponsored special events?
The City sponsors or co-sponsors dozens of special events for West Hollywood residents, workers, and visitors. Event objectives are probably as diverse as the events themselves. The City’s sponsorship of Pride events, for example, advances social, cultural, and many other objectives, including local business promotion (by bringing visitors to the City’s hotels, restaurants, etc.).
The diversity of objectives makes it harder to measure effectiveness in a simple way, but there is one common measure of success: attendance. The more people an event attracts, the bigger its potential impact.
Attendance at the biggest events
So how popular are the West Hollywood-sponsored special events? The City estimated there were about 650,000 attendees in 2011. We don’t know the resident/visitor breakdown. Almost 90% of attendees were at the five biggest events: Halloween (400,000), Pride (125,000), the AIDS Walk (25,000), the LA Marathon (25,000), and the Sunset Strip Music Festival (11,000).
Attendance at smaller events
The remaining 10% of attendees were spread across a wide variety of smaller events. Attendance ranged from 50 to 9,000 per event. You can see the event name and attendance by hovering over (or touching) each column.
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